A lead is a person who has indicated interest in your businesses product or service either online or in person. And who wouldn’t want that? An easy way to break it down is by understanding whether a lead is a MQL or SQL.

MQL (Marketing Qualified Lead)

A Marketing Qualified Lead (MQL) is a lead that is more likely to become a customer compared to other leads based on lead intelligence and demographic collection. These are customers who have visited your website or interacted with your brand but have not yet made a purchase.

MQLs Can Look Like

-Online submissions of personal information for newsletter subscription

-Users who frequently retweet and mention your business on twitter

-Users who download free demos

SQL (Sales Qualified Lead)

SQL is the next stage in the lead process. This means that the sales team has qualified a lead as a potential customer. The SQL is in the buying cycle, while the MQL has only entered the orbit of interest. In simple terms, the marketing team vets the consumer and the sales team executes the sale.

SQLS Can Look Like

- MQLS who have urgent need for your product or service

  • MQLS who have the budget to commit to your product

  • MQLS who directly inquire about sales

Marketing and sales congruency is a key component for improving your business performance. When marketing and sales teams are in harmony, they greatly increase brand awareness, productivity, and growth.